A comprehensive guide without the fluff and frivolity of some other business books targeted to women.
Finally, a decent book that is targeted to women entrepreneurs. This book appeals to the serious business woman who wants to move forward with a successful business, regardless of industry; flower seller, contractor, accountant, and every field in between. I have worked with over 100 women entrepreneurs over the last few years and can easily say that any other them would be able to get something from this great book.
The contents are complex and very detailed, addressing everything from running your business as a parent to legal business forms and marketing. The book is a comprehensive guide without the fluff and frivolity of some other business books targeted to women. No inspirational “pump ups”, no down-talking so the little women can understand the complexities of running a real business… and no pink! I have found other books to be slightly condescending and so basic that they are not worth the paper they have been printed on. This one is worth the buy; even if it is focused on running a business in the US (I am in Canada, as are a lot of my clients). The general information still translates regardless of where you will be operating your business.
There is a CD-ROM that accompanies the book containing interviews, worksheets, and much more to give this book and overall top rating from me. Check out Peri Pakroo’s blog for more information and her other books.
I give this book an 8.5 out of 10.
